Guide to Iceland must always put travellers first. Compensation from tour operators and service providers may never influence honest reviews and recommendations.

Guide to Iceland may never add fees on any service or product it recommends or features on www.guidetoiceland.is.

Guide to Iceland´s main service shall always be to find both visitors and locals alike the best prices and services available in Iceland.

Guide to Iceland will only recommend tour operators that support sustainable development in tourism to Iceland, respect our island´s nature and raise awareness of the environment.

Guide to Iceland will campaign against the inhumane policy towards polar bears, and to fight other acts of animal cruelty.

Guide to Iceland will uphold gender and racial equality in pay and employment.