Originally established in 2000, Krónan has become a staple part of daily life for many Icelandic households. Today, there are 26 Krónan grocery stores located all across Iceland, including Reykjavik, Akureyri, Selfoss, and more.
Krónan is also featured in Guide to Iceland’s VIP Club, where you can enjoy exclusive deals and discounts while shopping in Iceland. The supermarkets offer a wide selection of grocery items, including fresh fruits and vegetables, meat and seafood, dairy products, bakery items, household products, and more.
See our local guide to what to get at an Icelandic supermarket.
The stores offer a number of innovative services to make each shopping trip as convenient as possible, as well as giving customers a chance to shop as environmentally friendly as possible.
Shopping at Krónan
Krónan employs a number of ways to make shopping easy and fun for the customer, such as allowing children to snack on complimentary fruit while the grownups do the shopping. Customers can choose to pay at a manned register or by using self-service.
Like most grocery stores, Krónan is divided into sections with different types of goods. Here are some examples of the things you'll find at Krónan:
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Fresh produce: Fruits, vegetables, herbs
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Freshly baked goods: Bread, pastries, cakes
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Fresh meat and fish: Locally sourced meat and fish
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Frozen goods: Frozen foods, ice cream
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Dairy and eggs: Milk, cheese, yogurts, eggs
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Beverages: Juices, sodas, non-alcoholic beer & wine
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Dry Goods: Rice, pasta, beans
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Pantry staples: Flour, sugar, ketchup, mustard
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Household items: Cleaning supplies, personal care, home essentials
Some Krónan locations also have fast-food restaurants on-site or offer freshly made takeaway options such as sushi.
Sustainability and Environmental Practices
Krónan has implemented several environmental and sustainable practices to minimize its ecological footprint and promote sustainability. Like many other businesses, they encourage customers to bring their own reusable bags and offer biodegradable and reusable bag options at checkout.
To minimize food waste, near-expiry products are sold at discounted prices to ensure that less food goes to waste. Many of the products sold at Krónan have eco-certifications, ensuring that customers have access to environmentally friendly options.
Some locations also offer options to reduce plastic waste. The Soap-Bar, pictured above, allows customers to bring their own bottles and fill them with soap to minimize plastic waste, and recycling stations are available after paying where customers can immediately recycle all plastic packaging of wares they bought.
